Peugeot’s £3m dealership

Time 2:13 pm, July 4, 2012

ROBINS & Day Peugeot has celebrated the launch of its brand new £3m showroom on Phoenix Corner, Coventry.

At the VIP event, guests including the Lord Mayor of Coventry, Councillor Tim Sawdon, David Peel, Robins & Day chief executive and Peugeot UK managing director, Tim Zimmerman were among the first to set foot inside the brand new 1,940 sq. metres state of the art dealership.

The refurbishment took nine months to complete and showcases Peugeot’s striking Blue Box exterior. Inside there’s space for eight cars, a café and lounge area, and the new dealership provides sales and service, with specialised support for mobility and fleet sales facilities.

A state-of-the-art workshop and two MOT lanes feature, and the dealership has a selection of Peugeot commercial vans.

David Peel, chief executive of Robins & Day, said: ‘Robins & Day Coventry is renowned for great customer service and this is because we continually strive to exceed customer expectations. This new flagship dealership is part of our multi-million pound national development programme and represents our vision for an enhanced customer experience at Robins & Day and Peugeot dealerships in the UK.’

Commenting on the new dealership, Dealer Principal, Mark Warrilow, said: “The new Blue Box dealership highlights our commitment to providing our customers with the best possible visiting experience. We look forward to welcoming both existing and new customers into the showroom and hearing their feedback on our attractive new services and facilities.”

To enhance and continue the dealership opening celebrations, combined with the timely launch of the Peugeot 208, the dealership has organised a family fun weekend on Saturday 7th July and Sunday 8th July, where customers will be in with a chance of winning a selection of great prizes, including Xbox Kinect Pods and Peugeot themed goody bags.


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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