PICADOR, one of Hampshire’s longest established automotive retailers, is the newest investor to join the Renault UK dealer network.
The new Southampton franchise is the first to be opened by Picador, and follows the firm’s launch of its Renault Service Centre in March.
The new, purpose-built showroom in the Sholing area shares a site with the existing 23-bay Renault Service Centre. The showroom includes a ‘Brand Bar’, where customers can view a range of vehicles on iPads, and also the new ‘Configurator’ that allows customers to interactively specify their car.
Simon Hawker, general manager of Picador Renault, pictured, said: ‘We are delighted to further strengthen our successful partnership with Group Renault UK with the opening of our new franchise.
‘Renault is a great fit for us and we have a synergy with the manufacturer when it comes to providing the very best automotive retail experience. We now look forward to delivering the award-winning customer service that Picador is renowned for to even more customers in and around Southampton.’
Darren Payne, sales director of Group Renault UK, said: ‘We’re delighted that Picador has chosen Renault and Dacia to be its first new brands in over 50 years and their highly considered decision is a fantastic indication of the ever-increasing popularity of our franchise.’
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