RAC CARS and Motors.co.uk have joined forces to create a powerful new advertising partnership.
The arrangement gives vehicle dealers access to RAC Cars’ and Motors.co.uk’s combined audiences through one relationship, providing dealers with an exceptional route to advertise their stock to a substantial in-market car buying audience.
Together, the two businesses’ combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Motors.co.uk Network and 1.2m visitors per month across the RAC’s online brands.
The Motors.co.uk Network already includes major automotive websites such as Parkers, Sunday Times Driving, Motoring.co.uk and Carsite.
Dealers will be able to access both brands’ consumers via a single Motors.co.uk stock feed, saving time and money.
Customers will also easily be able to take advantage of the RAC’s market-leading range of products designed to inspire buying confidence including history checks, vehicle inspections, loans, breakdown cover, insurance and the RAC BuySure scheme.
For RAC Approved Dealers that provide BuySure, there will be an enhanced package on RAC Cars giving them additional advertising prominence in recognition of the fact that all their vehicles are prepared to this high standard.
The first significant development of the new partnership will be the launch of a new RAC Cars website in May.
Phill Jones, managing director of Motors.co.uk, said: ‘In RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers.
‘This is great news for both car dealers and prospective buyers.’
Robert Diamond, managing director of Motoring Services at RAC, said: ‘In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market.
‘We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while, at the same time, giving buyers more choice, together with the buying confidence the RAC name brings.’
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