Rolls-Royce becomes latest manufacturer to announce record sales in 2021, despite supply chain worries

  • Rolls-Royce announces record sales figures for 2021
  • British firm delivered 5,586 vehicles last year – a rise of 49 per cent
  • Success comes despite supply chain issues including semiconductor crisis

Time 2 weeks ago

Rolls-Royce has become the latest manufacturer to announce it overcame supply chain issues to report record sales figures last year.

The West Sussex-based marque delivered more cars during 2021 than at any other time in its 117-year history.

The iconic firm saw a 49 per cent rise on 2020’s figures to deliver 5,586 vehicles around the world.

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That number included all-time record sales in regions such as China, the Americas and Asia-Pacific.

Growth was experienced in all models within the Rolls-Royce line-up, too, with particular demand seen for the Ghost.

This was only increased with the launch of the Ghost Black Badge in October.

Continued demand for the Cullinan SUV and the firm’s flagship Phantom has meant that Rolls-Royce’s order books remain full into the third quarter of 2022.

The firm’s new fully electric car – called Spectre – is now into its initial testing phases, with a full 1.5-million-mile journey being undertaken to simulate more than 400 years of use for a Rolls-Royce.

It is expected to hit the market by the fourth quarter of 2023.

The success follows the likes of Bentley and Lotus, which have both confirmed record sales figures in the last week.

It comes despite the majority of the industry being rocked by supply chain issues, including the ongoing semiconductor crisis.

Rolls-Royce also had to deal with other Covid-related issues, with Car Dealer reporting in July that the firm’s Goodwood factory was at a ‘critical point‘ due to a high number of staff being forced to self isolate.

Torsten Müller-Ötvös, Rolls-Royce CEO, said, ‘This has been a truly historic year for Rolls-Royce Motor Cars.

‘In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

‘As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network.

‘I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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