7:31 am, June 24, 2008
MORE details have emerged of Nissan’s tie-up with Silverstone Circuits to handle customer drive experiences for the GT-R performance car.
Silverstone International will run a ‘best in class’ drive experience for buyers at Silverstone, as part of a new manufacturer logistics division of Silverstone Circuits.
The first experience will be run over a fortnight in August. Two further sessions will be held during 2009 (culminating in the opportunity for customers to take their full race licence test). A second wave of owners will start the process again in February 2009.
Darren Cox, European Brand Promotion Manager for Nissan Europe, said: ‘The pitch for this project was strongly contested. Silverstone won on the basis of its client handling and logistic skills. The fact that it delivered the premier Motorsport venue in the UK was an added benefit.’
Jonathan Tait, Sales & Marketing Director at Silverstone Circuits Ltd said: ‘We’re naturally delighted to be awarded the project and look forward to working with the whole team at Nissan Europe.
‘Not only does this underline the logistic role Silverstone is able to play in the launch of a major new vehicle, but also how our experience can be extended to other race circuits and facilities across the world.’ A tie-in deal will see a similar experience being held at Germany’s Nurburgring.
