• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Citigo marketing live

James Batchelor by James Batchelor
June 6, 2012
0
Home News

SKODA has launched a new multi-million pound national marketing campaign to support its new Citigo model.

The six-week campaign, which was bought and planned by MediaCom UK,will see a series of 30-second TV commercials, produced by Leagas Delaney, Hamburg, positioning the Skoda Citigo as a ‘new communication tool’.

The campaign began last weekend with four 30 second television ads that aired on each of the mainstream channels, promising significant exposure for the rapidly growing car manufacturer.

Each execution focuses on a specific product feature of the best-in-class city car, including the City Safe self-activating brake assist, portable infotainment device and the vehicle’s internal dimensions, which offer class-leading cabin space.

The national campaign will be supported by unprecedented spend for the Czech brand in feature print advertising across national, women’s weekly and motoring titles; complemented by a significant schedule of digital, outdoor and social media activities.

Daily prizes will be up for grabs through an innovative ‘Spin the Citigo’ competition, hosted on the Skoda UK Facebook page.

Designed and built by Archibald Ingall Stretton in the UK, the Facebook competition encourages users to engage with the brand by spinning the Citigo in order to win prizes to enjoy with their friends.  The ultimate prize winner will experience a luxury weekend away for two, with £500 each to spend in Selfridges and the use of a Citigo too.

Car Dealer has driven the Citigo, Skoda’s sixth model, to six capital cities for Issue 52. Find out more here

Previous Post

Bentley’s new chairman

Next Post

Handbook: Vauxhall Corsa VXR Nurburgring

Related Posts

Ben launches ‘Breakout for Ben’ industry challenge to raise £1m
News

Ben launches ‘Breakout for Ben’ industry challenge to raise £1m

January 12, 2021
CarGurus and Pistonheads combine into one product to increase audience reach
News

CarGurus and Pistonheads combine into one product to increase audience reach

January 12, 2021
News

Auto Trader’s Rebecca Clark wins top gong in Automotive 30% Club’s most inspiring women of the year awards

January 12, 2021
Carwow enjoys healthy car sales in June – despite nationwide drop
News

Car dealers are ready for action in spite of lockdown, survey reveals

January 12, 2021
Jan 12 round-up: Covid rule-breakers fined; Supermarket mask clampdown; New traveller rules; VW e-Golf values
News

Jan 12 round-up: Covid rule-breakers fined; Supermarket mask clampdown; New traveller rules; VW e-Golf values

January 12, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Outdoor car lots can stay open in Scotland – and solo test drives can take place as well

January 12, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Investigation: Should car dealers be selling and delivering during lockdown?
News

What do we know about online used car dealer Cazoo? Who is Alex Chesterman? And will Cazoo float on the stock market?

January 5, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 5, 2021
Used car dealer Cazoo accused of online-only U-turn as it sets up physical sites and closes Imperial dealerships
News

Comment: Why Cazoo founder was naive to label this used car sales business as ‘flawed at every level’

December 1, 2020
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

November 23, 2020
Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes
Car Dealer Live

Investigation: What do car buyers want from online car sales? New research reveals customers’ likes and dislikes

November 28, 2020
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C