STRATSTONE’s dealership in ultra-posh Mayfair, London, has started selling classic Jaguars, thanks to a tie-in with a restoration firm in Shropshire.
Stratstone will be supplied the vehicles by Classic Motor Cars of Bridgnorth – the ‘world’s premier Jaguar restoration company – who already have an international clientele, and offer anything from handling upgrades to full restoration jobs.
The classic Jaguars will sit alongside their modern-day equivalents in the compact dealership on Berkeley Street, just spitting distance from The Ritz.
‘I have a long history with Jaguar and Daimler dating back to the 1990s and like many of our customers we share a passion for classic cars, particularly Jaguar sports cars,’ said James Brearley, Managing Director of Stratstone.
‘We have strong links with the Midland Automobile Club and Shelsley Walsh, so we firmly believe that we are able to understand this specialist market. Throughout my time in the industry I have never come across a restorer as capable or passionate as CMC and it is a pleasure to work with them and their team.’
Peter Neumark, Chairman of CMC: ‘We are delighted to have formed a relationship with Stratstone as it is the first time a classic restoration company like CMC has sold classic cars through a main dealer.’
‘We will jointly offer a range of classic Jaguars that we have restored or prepared and provide specialist advice to those interested in the cars. Buyers will also be automatically enrolled in the CMC Club, which we are about to launch and gives members access to several benefits as well as 10% off CMC’s standard labour rates.’