RESIDUAL values are set to be a strong point for SEAT’s new Ibiza supermini.
Is it further proof of the market’s bias towards superminis, or simply good work by the Spanish brand?
CAP’s manufacturer relations manager, Martin Ward, reckons SEAT’s efforts are a major factor. ‘The new Ibiza has much-improved quality over the outgoing car, and much of the interior is as good as some more premium brands. This quality will certainly stand the test of time, and will make the Ibiza a very desirable used car for many years.’
Bald figures are impressive. The Ibiza will retain a minimum of 43 per cent after three years and 36k miles.
That’s for the 1.6 Sport. Look at the best-selling 1.4 SE, and things improve to 44 per cent – with the entry-level 1.2 S surprisingly best of all, at 45 per cent.
This suggests that economics are playing a big part in things, too. The best-value models are expected to be most in demand, and thus get the best returns on the used market.
To put the Ibiza into context, the older Renault Clio retains 32 per cent in 1.2 Expression guise, and 34 per cent as a 1.4 Dynamique a/c. The newer Peugeot 207 chalks up 35 per cent for a 1.6 Sport, and 37 per cent for a 1.4 S.
So what’s the secret? As Ward explains: ‘I saw the new Ibiza at a very early stage in Barcelona and met SEAT President Erich Schmitt. I was not only impressed by the car, but also about his passion about getting the car’s quality perfect. He seems to have achieved his goal.’
Right quality, spec and prices, no-nonsense trim lines and attractive styling outside and in. It’s good to see a maker responding to our calls for common sense – and being rewarded for doing so.