5:00 pm, December 8, 2010
SUBARU UK has named its best performing sales specialist in the UK after a ‘country-wide X-Factor-style shoot-out’.
The UK arm of the Japanese manufacturer has named Craige Dyer, a sales specialist at Vale Motors, Wincanton, as their national test drive champion.
2010 was the inaugural national test drive champion competition which featured franchise dealers and their sales people from all over Britain doing battle.
The competition was created to test the skills of Subaru sales people in turning customer test drives into hot sales leads, with each competing sales person taking their respective regional manager for a test drive, during which they were rigorously assessed and marked.
The finalists then had to take Subaru UK’s sales director, Sam Burton, for a test drive where, once again, they were put through their paces.
Following the final showdown, Dyer was named as the winning sales person. He said: ‘I’m very happy to have won the competition, both for myself and for my dealership. Not only do I take a great sense of pride back to Somerset with me, but also a honed set of sales skills and a renewed desire to improve and learn.’
Subaru UK sales director, Sam Burton, added: ‘We take the quality of our dealership experience extremely seriously. After all, the dealer and the test drive is the first point of contact between the customer and Subaru vehicles.
‘Our renowned dealer training and development programme is constantly being revised and adapted to reflect the changing market place in which our colleagues operate, and to help equip dealers to succeed.
‘Craige sets a superb example for all sales staff in the Subaru network. His success is a great endorsement of our innovative approach to training and our commitment to helping our dealer partners succeed.’
