Surge in visitor numbers year-on-year for

Time 10:17 pm, March 26, 2015

Screen Shot 2015-03-26 at 16.10.07CAR search site,, today revealed a significant step-change in the volume of unique visitors across its growing network.

The data, as measured by comScore, the independent digital analytics company, shows the network continued to expand in January 2015, with growth of 49.8 per cent over the same month in 2014.

Andy Coulthurst, managing director of, explained: ‘A surge in visits to from mobile and tablet devices, continued investment in TV advertising and a commitment to growing the portfolio of sites within our network has driven a record level of in-market car buyers to the platforms that advertise our dealers’ stock.’

The comScore data measured the network’s unique audience at 3.54 million unique visitors in January 2015, 64 per cent of the comparative figure for auto classifieds market leader,, which stood at 5.54 million. The figure has grown from 40 per cent in January 2014.

Coulthurst added: ‘We are all very excited at being able to deliver this incredible result for our dealers and everything points towards us extending this growth in March.

‘Our new Smart Finger TV campaign has already delivered record responses for dealers and stock levels are at an all-time peak of 290,000 cars.’

Most leading UK car dealer groups choose to advertise their used car stock on both the network and with

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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