Suzuki’s top dealers rewarded at annual conference

Time 6 years ago

SUZUKI has announced the winners of its 2015 Dealer of the Year Awards which were handed out at the vehicle manufacturer’s annual national dealer conference.

At the prestigious event on Tenerife, Suzuki proudly presented several trophies to the dealer network, which now counts 155 dealers, in recognition of their achievements, exceptional performance and service during the past 12 months.

All dealers were assessed on seven criteria which included the percentage of target sales achieved; finance penetration percentage; sales customer satisfaction index (CSI); service CSI; number of parts sold; the quantity of accessories sold and return on sales percentage.


The figures were then aggregated on a balanced scorecard to reveal the winner in the large, medium and small dealer of the year categories. The Master of Ceremonies was the renowned comedian and actor, Rob Brydon, who revealed the following results during the course of the evening:

  • Large dealer: Luscombe Suzuki, Leeds – award collected by Robin Luscombe.
  • Medium dealer: J&J Motors, Bridgend – award collected by James Plimmer.
  • Small dealer: Donnelly and Taggart Suzuki, Londonderry, Northern Ireland – award collected by Victor Pollock.

An individual trophy for outstanding performance in customer service was presented to Graham Vanassche of Hale Common Suzuki in Newport, South Wales.

Three Suzuki dealerships were also commended for their long-running commitment to Suzuki, with one site celebrating 30 years with the brand:

  • 20 years: John Banks Suzuki, Bury St Edmunds – award collected by Justin Banks.
  • 20 years: John Wilkins Cars, award collected by Stephen Wilkins.
  • 30 years: Cumbria Suzuki, award collected by Graham Whiteman.

Dale Wyatt, sales and marketing director, said: ‘We would like to congratulate all of our winners.

‘Each have made a significant contribution to Suzuki this year, mirroring the high level of work and effort that we have been witnessing by the network nationwide. It has been another very successful 12 months for Suzuki in the UK.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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