The most extreme car showroom ever?

Time 6 years ago

MAZDA created a custom-built conference facility in the heart of the Scottish Highlands, resulting in undoubtedly the most extreme car showroom you could imagine.

Having decided to launch the all-new MX-5  at Loch Torridon – a place seemingly made for its agile, lithe dynamics – Mazda realised that this made it equally as difficult for the UK’s motoring media to reach, let alone make it possible to host a car launch. This resulted in its incredible creation, pictured above in an image taken by our photographer Jonathan Fleetwood.

The all-new Mazda MX-5

The all-new Mazda MX-5. Picture: Jonathan Fleetwood

For those unacquainted with Scottish geography, the loch requires a flight to Inverness, only to drive west for 65 miles before tackling a 10-mile stretch of rough track leading towards the remote location…

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Overlooking the jaw-dropping Scottish scenery, Mazda’s ‘glass box’, sitting just five cm above Torridon’s high tide, proudly presented its sports car heritage, with a lovely 1968 Cosmo as well as all four generations of MX-5.

Although only a temporary structure, standing for just one week, Mazda hoped that it left an impression on its visitors and demonstrated its commitment to the extremity and thrill of sports car motoring.

The 'pop-up' Mazda MX-5 showroom at Loch Torridon. Picture: Douglas Patterson

The ‘pop-up’ Mazda MX-5 showroom at Loch Torridon. Picture: Douglas Patterson

The ‘glass box’ acted as a spectacular base from which to access the sensational Applecross pass, a winding ribbon of asphalt that rightfully claims to be one of the most dramatic roads in the UK.

As a result, respect is due for Mazda, undertaking such a huge effort in order for the press to experience the MX-5 on a road it was born to blast down, and for – pardon the pun – thinking outside the box.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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