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Honda (UK) announces management changes

Time 6 years ago

HONDA (UK) has reshuffled its management team, coming into effect from this month.

As Honda celebrates 50 years of UK presence this year, it has announced that Phil Webb has taken up the role of head of cars and Leon Brannan has moved over to the role of head of franchise and dealer development, responsible for cars, motorcycles and power product divisions.

Phil Webb, Honda

Phil Webb, head of cars

Webb and Brannan, veterans of 30 years at Honda UK, are no strangers, having sat alongside each other on the senior management group board in recent years.


Philip Crossman, Honda’s UK managing director, said: ‘This year has seen Honda introduce a whole new car model line-up and we are experiencing very positive momentum in all areas of the car business.

‘Dealers are reporting strong demand for the new Type-R, new Jazz and new HR-V, as well as our core Civic and CR-V, both of which were refreshed this year.

Leon Brannan, head of franchise and dealer development

Leon Brannan, head of franchise and dealer development

‘Our strategic direction, started by Leon, remains unchanged for the car business. Phil will support the car dealer network to help them fully exploit the opportunity the Honda car brand offers them. We have the newest model line-up in the industry and we need to maximise this opportunity.

‘Leon will ensure that all Honda (UK) business areas are in optimum shape to meet the increasingly competitive environment they operate within. Customer preferences and trends are rapidly changing with routes to market quickly evolving. The reform of our individual franchises and quality of our representation is key to ensuring we are ready to embrace developing market conditions.’

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