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Toyota rolls out new simpler logo but dealerships retain current corporate look

Time 1 year ago

Toyota has revealed a new version of its logo and plans to roll out a new corporate look later this year.

The firm says its made the change as it ‘transitions from a car company to a mobility company’, and includes a new logo and typography, but stresses dealership CI will carry on until 2025.

Much like Volkswagen and BMW in recent months, Toyota has adopted a two-dimensional design for its logo. But it’ll only be used for communication purposes, with the current one remaining on all models.


In adverts ‘Toyota’ will be removed, too, but dealership signage will remain in place and be reviewed in the firm’s 2025 Network Strategy.

There are also name changes for certain Toyota divisions: Toyota Insurance Management is now renamed Toyota Insurance Services as its business expands with the growth of connected services and new mobility products, while in used cars, Toyota Plus becomes Toyota Approved Used.

Didier Gambert, Toyota Motor Europe vice president sales, marketing and customer experience, said: ‘We developed the new brand visual design with ‘tomorrow’ in mind. Our focus was on enabling ever-better customer connections, allowing them to keep pace with Toyota’s rapid expansion of electrified vehicles, mobility services and online retailing.

‘The design was re-purposed to better connect with customers across diverse touchpoints. They can experience it for the first time with the launch of the new Yaris Hybrid, the all-new fourth generation of our innovative city car.’


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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