CDX 2018 Events News

CDX 2018: Unmissable Google keynote explains how new technologies are changing buyer behaviours

Time 9:17 am, May 2, 2018

WE’RE now living in the age of assistance, where we can easily use products such as Google Home and Amazon Alexa to plan our lives, tell us the weather or organise our diaries – and importantly shop with them.

That’s not forgetting that the smartphone is now 10 years old – something that many people just can’t live without.

Physical technologies in our home are changing the way consumers can access information. This gives them a new way to interact with the web, which is now far more than just a place to search for answers.

Max Stolton, industry manager at Google, will be holding a keynote Q&A at 9.30am, May 22, on the Car Dealer Magazine Live Stage at CDX. He will share some of the data and trends from the technology giant around customer behaviours online, giving insight into the way consumers shop, spend money and research their purchases.

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Stolton explained: ‘Users are now more empowered than ever as technology improves, this is changing our expectations of digital experiences. As consumers we are now more demanding than ever as we are equipped with more information than ever. This has big implications for the automotive sector.

‘Voice assistants are a big part of this change, with 70 per cent of requests to assistants expressed in natural language, this is again changing how we interact with the web. The question for dealerships is how do they support their customers in this environment.’

This is an unmissable session for anybody who wants to understand how their customers are reaching them from search and find out how to reach more people online.

Stolton joined Google in 2017, he will also talk about wider technology trends and how they are affecting the automotive industry and how the growth in the connectivity market is changing lives and businesses every day.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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