9:28 am, August 18, 2017
NISSAN dealers are reporting higher-than-expected demand for personalisation options on the all-new Micra.
Around one in four buyers are choosing to enhance the car’s expressive design with additional exterior and interior parts.
The news comes as Nissan reveals a new video showing the ‘hand-finished’ nature of adding exterior personalisation parts to the B-segment hatchback.
The behind-the-scenes footage focuses on the attention to detail which goes into the Micra’s personalisation programme.
Customer research amongst the first buyers of new Micra reveals that 60 per cent are attracted by the dynamic and expressive styling of the car. This is the number-one purchase reason for the new Micra.
And when it comes to personalisation, Nissan’s offer to customers seems to be pretty appealing.
More than 100 combinations are available, for both the exterior and interior of the Micra and in a variety of vibrant colours.
Bespoke components include exclusive bumper finishers, body side mouldings, 17-inch alloy wheels, door mirror caps and high-quality decals for the bonnet and roof.
Helen Perry, general manager for small cars, Nissan Europe, said: ‘The personalisation programme for the all-new Nissan Micra was created to allow customers to express their individual character and design flair.
‘Feedback from retailers has highlighted that the mix of fantastic choice and affordability for personalisation means it’s more popular than we expected.’
New options will be added to the Micra’s personalisation programme during the lifecycle of the car.
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