An image of the proposed interior of the new Volvo Cars Shrewsbury showroomAn image of the proposed interior of the new Volvo Cars Shrewsbury showroom

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Volvo Cars Shrewsbury is on the move to new multi-million-pound site

  • State-of-the-art dealership is being built 3.5 miles away from current location
  • Sales, servicing, MOTs and repairs will all be offered at new site
  • New showroom is to open in July after four years at current address

Time 8:18 am, March 1, 2022

A new multi-million-pound Volvo showroom is set to open its doors in Shrewsbury this summer.

Volvo Cars Shrewsbury will offer sales, servicing, MOT tests and repairs from July at the new-look showroom in Old Potts Way when it moves some 3.5 miles from its current site in Featherbed Lane.

It’ll feature Volvo’s signature lounge area, with luxurious Scandinavian furniture, where customers can tuck into Swedish cakes while their car is looked after.


They will also be able to work while they wait, courtesy of free wi-fi.

How the workshop of the new Volvo Cars Shrewsbury showroom will look, Feb 2022

An interior viewing window will let them see everything going on in the new workshops at the dealership, which was recently named Regional Retailer of the Year by Volvo Car UK.

Meanwhile, ahead of Volvo’s vow to become a fully electric car maker by 2030, the retailer has also pledged that no refreshments will be served using single-use plastics.

The showroom will display the latest range of Volvos, including the pure-electric XC40 and plug-in hybrids, as well as a range of Volvo Selekt Approved Used models.


Volvo Cars Shrewsbury MD Chris Carr said: ‘After four successful years at our current home on Featherbed Lane, it is time to look ahead to the future and move into our new, state-of-the-art showroom.

‘With the phasing-out of petrol and diesel cars over the coming years, we’ve ensured our new sustainable facility is future-ready.

“We’re incredibly excited and looking forward to welcoming customers to our new home for all their Volvo requirements and, crucially, a personalised experience with our expert team.’

Pictured at top is how the interior of the new Volvo Cars Shrewsbury showroom will look

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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