Waylands Reading opens new £6m Volvo showroom

Time 8:30 am, March 18, 2019

WAYLANDS Reading has opened the doors of its new £6m showroom.

The Volvo dealership, which has moved from Bennet Road to the Reading Gateway development in Imperial Way, has room for six cars inside and can display 60 outside.

Its signature lounge area has Scandinavian furniture, free wi-fi, cakes and coffee. Large exterior and interior glazing also lets customers see all activity taking place in the new workshops, which feature the latest equipment.

John O’Hanlon, chief executive of Waylands, said: ‘I can’t wait for customers to visit Waylands Reading’s new showroom – the location is fantastic as the retailer is just off junction 11 of the M4.

‘Here, we will be able to showcase the latest range of Volvo products and help new and existing customers with their car purchase and servicing needs, while giving all our visitors an enhanced customer experience.’

He added: ‘We look forward to welcoming prospective and current customers down for a cup of coffee and a chat about their car purchase and servicing needs. We want to thank our customers and our team for their patience and cannot wait to show them our new home.’

Paul Lambert, general manager at Waylands Reading, added: ‘The team and I are all very excited to unveil our new showroom.

‘It is designed to make our customers feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.’

O’Hanlon formed retail group Waylands Automotive in November 2017 after stepping down as chief executive of Ridgeway the previous year following its takeover by Marshall Motor Holdings for £106.9m. Waylands bought Fawcett’s Volvo Newbury in May 2018, with Volvo franchises in Swindon and Oxford snapped up soon after.

MORE: Former Ridgeway CEO launches Waylands Automotive

MORE: Waylands Automotive buys Volvo Cars Swindon

MORE: Waylands acquires fourth dealership

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