Waylands acquires fourth dealership in Oxfordshire

Time 3:13 pm, October 11, 2018

WAYLANDS has extended its Volvo representation into Oxfordshire with the recent acquisition of Volvo Cars Oxford.

The group acquired the retailer on October 5, 2018, bringing its total number of Volvo retailers to four.

Established by John O’Hanlon in 2017, the group’s other retailers are Volvo Cars Reading, Fawcett’s Volvo Newbury, and Waylands Volvo Swindon.

The acquisition of Volvo Cars Oxford has further cemented the group’s partnership with the Volvo brand, as Waylands now represents Volvo in Berkshire, Oxfordshire and Wiltshire.

Volvo Cars Oxford will also be moving to a new location on Cumnor Hill in Botley, Oxford, just a short distance from the retailer’s existing location. The new car showroom will be able to accommodate 17 cars, with significant used car and aftersales capacity throughout the site.

John O’Hanlon, CEO of Waylands, said: ‘Everyone at Waylands is delighted to have acquired our fourth Volvo retailer, Waylands Volvo Oxford, and we are excited to relocate to the brand new site on Cumnor Hill.

‘This period of growth has been exciting but crucial to achieving our key short-term goal of delivering scale to our business. With this scale, we are able to invest in the talent, that will drive Waylands to the next level.

‘However, we now need to consolidate this growth into our business. We will work hard on achieving a consistent Waylands culture throughout the group. It is this culture that will deliver on our promises of excellent Customer and Employee satisfaction and a strength of all our performance KPIs.

‘With the December relocation of Reading to our new site close to the M4, featuring the stunning new Volvo Retail Environment concept, we have a busy few months through to the end of the year.’

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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