WMS’s nee product

Time 7:30 am, June 13, 2012

THE WMS Group has unveiled the latest addition to their product portfolio for dealers – paint and fabric protection.

Recognising demand for the product, the firm has created a new brand to showcase their market-leading paint and fabric protection programme.

Called SmartShine, the specially formulated application contains the same ingredients as the products used by vehicle manufacturers and motor racing teams, and is based on those that were originally created for the airline industry.

SmartShine isdesigned to maintain the vehicle’s showroom appearance, both inside and out without the need for polishing, which works by treating the paintwork as well as the interior carpets, fabrics and leather upholstery.

Dealership staff will be trained to apply the product free of charge and will be presented with a certificate of professional application by the WMS Group.

Each customer to purchase the SmartShine protection will receive a signed certificate from the technician, an eight piece aftercare pack to maintain the showroom high gloss finish and interior, and access to a customer care support platform.

SmartShine, which was created to help dealers achieve up to a 500 per cent gross margin, also contains a unique element which can be used to show the customer that their vehicle has been professionally protected and the application is guaranteed by the WMS Group throughout the customer’s entire period of ownership.

WMS Group business development director, Eric Stone, said: ‘There are a lot of products which promise to protect the paintwork, but SmartShine comes with a written guarantee and the difference is that this paintwork protection is a sealant, unlike other brands that only have a one-stage treatment which in effect could seal in dirt and cause paint deterioration.

‘Additionally, the fabric protection repels all spillages so they can easily be removed too. SmartShine features many great selling points which are appealing to buyers, and we have already had a fantastic response from dealerships who have ordered their kits.’

Fully supported by their trained technicians and point of sale materials, the WMS Group will shortly have a new website available, where consumers can order additional products if required. Dealerships interested in learning more about how SmartShine should contact WMS Group.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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