The development, by Cooper BMW, demonstrates a major investment in both the manufacturer and the local region and will feature the very latest in technological innovation with the aim of providing customers with a ‘truly outstanding’ retail experience.
Occupying nearly four acres, the three-storey Cooper BMW Reading Retail Centre will feature a showroom with space for 32 new cars, an indoor used car display of 65 cars and a 26-ramp workshop.
Visitors will also benefit from access to BMW ‘Geniuses’ to guide customers towards the right BMW series and model for their needs.
The new dealership will offer the full range of BMW services to customers including new and approved used BMW car sales, servicing, parts, bodyshop, a service loan fleet and a full range of BMW demonstrators.
In addition, local collection and delivery will ensure any servicing or repairs are conducted with minimal inconvenience to the customer.
A showroom display will hold a wide array of items from the BMW Lifestyle Selection range of clothing and accessories. In addition, a kids’ zone will help to keep the little ones entertained.