Online used car marketplace yoauto has signed up Warranty Assist as its exclusive warranty partner for its new trade-to-trade platform yotrader.
Launched last month, yotrader lets dealers buy and sell stock in a fully trade-only environment.
Yoauto said Warranty Assist was part of a suite of services that let dealers build revenue and margin via add-on products.
It gives them a tiered set of policy and pricing options, enabling them to quickly and easily offer a wide range of warranty protection.
Antony Johnson chief executive of yoauto.co.uk and yotrader.co.uk, said: ‘We are delighted to announce the collaboration between Warranty Assist and yoauto.
‘This partnership will be yet another great addition to the yoauto dealer portal. Every vehicle linked to a Warranty Assist product makes car dealers’ lives easier and more profitable.’
John Highfield, managing director of Warranty Assist, added: ‘Partnering with yoauto brings a strong meeting of minds, with both brands committed to helping dealers build profitability and margin.
‘The platform has grown at a remarkable pace and provides a genuine solution for independent dealers looking to compete with large-scale “dealer-to-driveway” retailers.’
Yotrader is free to all subscribing dealers until June 1, 2021.
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