Darren Ardron PerrysDarren Ardron Perrys

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‘Resilient’ financial performance for Perrys with revenue and profit both up

  • Perrys Group reports slight increase in revenue and profit in 2025
  • The group faced a challenging year for both new and used vehicles although margins increased
  • The full accounts are yet to be published on Companies House
  • Perrys added new Chinese brands and exited underperforming franchises

Time 10:38 am, June 22, 2026

Perrys Group has announced a ‘resilient’ financial performance in its end of year accounts for the 12 months to December 31, 2025.

Although the documents are yet to be published by Companies House, it reports that revenue grew 2.6% from £768.4m in 2024 to £788.5m last year.

Profit before tax was up slightly to £2.8m, from £2.6m, and gross profit was up from £93.3m to £94m.

Operating costs increased slightly to £88m, from £87.2m the previous year. This was driven by National Insurance and National Minimum Wage increases, which cost Perrys approximately £1.4m.

It was also hit by increased stocking charges from higher new vehicles inventory levels.

Perrys continued its strategic review of its franchise portfolio during 2025 and added several new brands, including BYD, Omoda, Jaecoo, Geely and Kia PBV, while also expanding existing manufacturer partnerships.

During the year it also exited a number of underperforming franchises, including SEAT, Cupra and one Mazda location.

The business incurred exceptional costs £500,000 during the 12 month period, which related to its site closures and restructuring activities.

Darren Ardron, managing director of Perrys Group, said: ‘The Group delivered a resilient performance in 2025 against a challenging market backdrop.

‘The year saw us revisit our franchise portfolio and extend our partnerships with several Chinese brands as well as multi franchise existing sites also adding in additional authorised repairer points.

‘We also took the strategic decision to exit certain locations as part of a larger strategic plan.

‘We have continued to prioritise cost discipline, working capital control and margin quality, as well as staff engagement.

‘Aftersales performance remains a key strength of the group and provides a stable foundation for future growth.

He added: ‘We have started 2026 positively and remain confident that the business is well positioned to navigate ongoing market volatility and deliver on its strategic objectives. Further franchise changes will be forthcoming in 2026.’

In its statement, the group explained that trading conditions for new cars remained challenging throughout 2025, due to uneven consumer demand, reduced manufacturer support and continued volatility across fleet and Motability channels.


Its cash position did improve during the year, up from £0.3m to £7.5m, and it added that gross margins increased through ‘disciplined pricing and cost control’.

It said that the used car market also remained highly competitive, and this resulted in revenue declining 1.3% to £284m. Volumes fell during the year but margin per unit improved.

Aftersales profit increased by 3.6% to £14.3m last year with a strong service and parts performance.

Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.



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