6:09 am, August 15, 2011
WINNER – CAP
HIGHLY COMMENDED – Glass’s Guide
HIGHLY COMMENDED – Experian
BUYING cars at the wrong price or valuing a part-exchange incorrectly is a surefire way to lose money. With the advent of online advertising portals, seeing what other dealers have priced the same car at is easy, but still the importance of the expert knowledge behind the valuation guides is key.
Experian's Mark Turnbull gets his firm's second award of the night
Most of the big names are now offffering online valuation software so dealers can access the right prices wherever they are, but the demise of the ‘trade bibles’ is still some way off yet.
Our winner was praised for its analysis and commentary, its clear and accurate data and for ‘making its customers feel valued’. CAP is our Valuations winner for 2011.
Our highly commended winners were praised for their ‘clarity of data’ and ‘ease of use’ with many respondents praising the move to online valuations. Glass’s Guide and Experian picked up the gongs.
