MODIX, part of Cox Automotive, is partnering with Google as it announces plans to make it easier for dealers to advertise direct to consumers online.
The partnership will see the two companies offer a dynamic approach to traditional dealer marketing, offering an innovative and powerful search marketing package that includes display advertising, remarketing and social products.
‘We are pleased to have Modix on board as a Google Premier Partner,’ said Adrian Blockus, head of channel sales for Google in the UK and Ireland. ‘Modix has demonstrated the product knowledge, technical expertise and drive to help its customers build online success through Google Ads.’
The first product launched as part of the partnership is Modix AdBox – a tool that provides dealers with the means to deliver dynamic vehicle adverts to customers when they search for new and used vehicles, increasing leads and reducing advertising costs.
Modix AdBox takes all the effort out of a traditionally complex marketing approach, with a simplified three-step process to get started, and an entry price point that makes online advertising far more accessible.
Claire Taylor, product lead at Modix, said: ‘Our relationship with Google allows us to provide car dealerships with a far more effective and cost-efficient means of advertising their vehicles. Modix AdBox takes the complexity out of traditional PPC campaigns, and this latest partnership with Google allows us to offer a competitive edge when it comes to other digital advertising partners.’
Modix is currently working with its manufacturer partners to roll out AdBox to their dealer networks with the initial trials of the new product producing some very impressive results including increases in leads whilst reducing advertising spend.