11:24 am, January 18, 2013
THE RAC has launched a new used car programme, under the name of ‘BuySure’.
The new programme, says the RAC, is designed to create ‘a high level of protection and reassurance for used car buyers’, and was launched yesterday by the firm.
BuySure is a four part package, consisting of an 80-point RAC Approved Preparation Standard, a minimum of three months’ RAC Warranty cover, and three months of complimentary RAC Roadside breakdown cover. Buyers are also enrolled in the firm’s Accident Management Service, supporting the motorist in the event of an accident.
Dealers will benefit from being given ‘RAC Recommended Dealer status’ too, and feature on the RAC’s website – which the firm says receives around one million unique visitors per month. Dealers are also entitled to use ‘extensive’ RAC branding across their premises and marketing materials, and those with garage services attached will be ‘invited to join’ the RAC’s Approved Garage Network too.
Dealers can’t simply apply and receive the status, however – each dealer needs to be approved by the firm, and 10 per cent of each dealer’s stock will be audited by the RAC to ensure vehicles are ‘prepared to the required standard’.
‘This development marks a major departure for the RAC in the used car sector, said the RAC’s head of dealer propositions Mario Dolcezza. ‘While we have offered RAC-branded products, such as warranties, for some years it is a first for the RAC to actively recommend dealers with high customer service standards.
‘Our research shows that many independent used car dealers believe that competition in their sector is becoming stronger and stronger, and their number one desire is to gain access to more customers. Becoming an RAC Recommended Dealer will allow them to attract more potential buyers online and should also increase physical footfall. We will also look to include RAC Recommended Dealers within the regular communications we have with our seven million members.’
