MINI has recognised its retail talent at the company’s 2017 awards – with a dealership in Staffordshire taking top honours.
The 2017 Mini Retailer Awards recognised the exceptional results from the hard-working teams and individuals throughout the brand’s 141-outlet UK retail network.
Mini Sytner Tamworth took home the top ‘Retailer of The Year’ accolade after a year in which the team demonstrated industry-leading competence across 10 separate areas including new car sales; used car sales; profitability; customer satisfaction and more.
The team at Sytner Tamworth were also the first in the world to adopt Mini’s new corporate brand identity.
Other categories and winners included Cooper Norwich for aftersales performance, Harry Fairbairn Giffnock for used car sales and Prentice Portadown for delivering consistently excellent customer service.
Best annual performance
Rybrook Shrewsbury excelled in two categories, taking both the financial services and manager of the year awards.
Speaking at the awards, Chris Brownridge, pictured, director, Mini UK, said: ‘In 2016, Mini UK’s retailer network delivered the company’s best annual performance since the brand was launched in 2001.
‘I’m delighted to celebrate the achievements of our dedicated retail teams and congratulate each of our deserving winners.’
Nigel Hurley, group managing director for BMW and Mini, Sytner, added: ‘It was a very proud moment for the entire Sytner team when Tamworth was awarded the much coveted Mini retailer of the year award.
‘I know how hard our team have worked and to receive this recognition is truly amazing. We look forward to another exciting year ahead for both Sytner and Mini.’
In 2016, Mini UK sold 68,984 vehicles, its best annual sales performance since the brand’s launch in July 2001, representing an 8.5 per cent increase over 2015.
Mini outperformed the total new car market which grew by two per cent over the same period. The new Mini Clubman contributed to an 11 per cent growth in the brand’s corporate sales and Mini Convertible was the best-selling convertible in the UK. Mini’s performance brand, John Cooper Works, recorded an eight per cent increase in sales to 2,386 vehicles.
Who won what?
Retailer of the Year: Sytner Tamworth
Retail Sales: Cooper Reading
Corporate Sales: Sytner Group
Used Car Sales: Harry Fairbairn Giffnock
Aftersales: Cooper Norwich
Marketing: Lloyd Group
Financial Services: Rybrook Shrewsbury
Customer Services: Prentice Portadown
Manager of the Year: Ian Lockett (Head of Business), Rybrook Shrewsbury
Mini Clubman Sales: Partridge of Hampshire
John Cooper Works Sales: Mini Park Lane
On SuperUnleaded.com: McLaren Unveils Concept Drawing Of New Hypercar