11:38 am, December 19, 2025
Google is set to appear at Car Dealer Live to talk about how artificial intelligence is shaping car buying.
The search giant will once again take to the live stage at our event on March 19, being held at the British Motor Museum, Gaydon.
Tickets to Car Dealer Live, sponsored by Auto Trader, are currently available at Early Bird prices until the end of the year with discounts available for both car dealers and suppliers.
Google will delve into their extensive research and reveal how consumers are using AI to find their next car during their session at the event.
The search giant has seen the way car buyers are looking for their next vehicle is evolving rapidly, with many starting their journey with a question and answer session first with AI.
These large language models are helping funnel car buyers down different routes and guide their car choices in different ways.
But how will that affect the used car marketplaces and the way car dealers advertise their cars? Will advertising costs go up or down? In Google’s session we plan to find out.
The firm’s Mohammad Lone, who has appeared at Car Dealer Live for the last three years, said Google research has looked extensively at AI’s role in car buying.
Lone, an automotive specialist for Google, said: ‘We’ll be discussing three areas which we think will really resonate with the Car Dealer Live audience.
‘These include consumer trends and the latest iteration of our Gearshift research which reveals how we’re seeing consumers interacting with AI in their car buying journey
‘We’ll also look at dealer trends and how we are seeing dealers leverage AI successfully and how YouTube presents an opportunity for dealers to connect with customers.’
Lone’s sessions have always been incredibly popular at our event. This year an as yet to be named colleague will be hosting the session.
Tickets
Car Dealer Live will be a packed day for the motor trade and will include research sessions from headline partner Auto Trader, as well as Impel, Cox Automotive, Keyloop and Motorway.
There will be panel sessions with franchised and independent dealers, car manufacturers, as well as a chat with four bosses of Chinese challenger brands.
Tickets to the event are on sale now with early bird discounts until the end of the year.
Car dealer tickets usually cost £165 but are available for £135 using early bird.
Supplier tickets usually cost £335, but are available for the first time with our early bird discount, for £305.
Hotel room packages are also available with a room the night before the event. All prices exclude VAT.
- Dealer ticket: £135
- Supplier ticket: £305
- Streaming ticket: £195
- Dealer + Hotel package: £295
- Supplier + Hotel package: £465
- (prices ex vat)
Those attendees who book a hotel room through the website will also receive an invite to the Car Dealer pre-event social meet-up. This is only available to those who book through our website.
A dedicated area at the hotel will allow guests to network with fellow attendees and the Car Dealer team. Separate dinner reservations will need to be made at the restaurant.
More details are available on the dedicated event website. Stay tuned for further announcements in the coming weeks.
