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£10m dealership represents JLR brands ‘in a fantastic way’

Time 3 years ago

A £10 MILLION Jaguar Land Rover dealership has opened in Bolton, Greater Manchester.

Staff from Farnell Land Rover Bury and Farnell Jaguar Bolton have relocated to the showroom – the new home for both brands – at the end of St Peter’s Way on the A666.

More people have been taken on to ensure the business runs smoothly and there will be the potential for further job opportunities.

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The new Farnell Jaguar Land Rover Bolton retailer will be able to showcase 20 new cars and 80 used models.

It features a dedicated vehicle handover area, barista bar, interactive colour and trim display, brand merchandise area and drive-through service facility.

The new site is part of an extensive investment programme by Vertu Motors, which operates the Farnell brand. It’s also in line with the Jaguar Land Rover ‘Arch’ concept with the two brands under one roof.

James Boyd, head of business at Farnell Jaguar Land Rover, said: ‘Vertu Motors has shown a huge amount of confidence in the Bolton area. The group recently invested £3 million in its Bristol Street Motors Bolton Ford site last year.


‘Our new retailer looks amazing and it represents the Jaguar and Land Rover brands in a fantastic way. Our aim is to provide the best possible customer experience, providing exemplary service with state-of-the-art facilities.

‘This location will enable us to go above and beyond those expectations. We are very excited for the future.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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