20.4.08: San’s success with Car Dealer

Time 14 years ago


I KNEW when I was writing the story and penning the headlines that the San Storm with its 20 per cent profit would be an attractive proposition for dealers – but not even the distributor was expecting quite the response they had.


I had a call Wednesday morning – the first day magazines started to arrive in dealers – from the San UK marketing chief. He could not believe the response he’d received from those of you wanting a slice of the action.


By Wednesday lunchtime he’d spoken to 10 dealers, all desperate to get involved. Then I had another call Friday. ‘It’s just mad,’ said San’s Richard. ‘We’ve had more than 20 dealers call up, we’ve signed up six already to start selling the Storm and I’m going to be spending the next two weeks on the road visiting the others.’


It was always going to happen – offer dealers £2,000 profit per unit and they’re going to bite your hand off! But what fantastic news. It’s nice to know that the work we put into Car Dealer is paying off for our advertisers and at the same time you, the dealers, are getting something out of the magazine too.


Good luck to all of you who’ve signed up to the San brand already and if you’re interested in getting involved you can read all about the San Storm by clicking here and reading our road test – contact details for San importers Dream Machines are on the bottom of the story.


And if you want to find out exactly what San said about Car Dealer click the advertisers link on the left of this story. 


If you want to find out how Car Dealer can help promote your business in the same way call us on 023 9252 2434 and we’ll explain all!


Well, it’s onto issue 3 for me! Should be a cracker. It’s got an Italian car on the cover – that’s all I can say at the moment…


Happy selling!



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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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