9:29 am, July 6, 2016
THE RAC’s recently launched Car Passport for dealers has been added to the Scottish Motor Trade Association’s Scotsure used car programme.
The move means that all of the SMTA’s 527 dealers who sell used cars will be able to offer downloadable joint RAC-Scotsure branded customer-facing documentation.
Scotsure was launched in 1983 as a warranty scheme for the SMTA’s dealer sites and has since become one of the most respected programmes of its type in Scotland.
Robert Diamond, managing director of RAC Motoring Services, said that the co-branded document reflected the way in which dealers could use the Car Passport as a sales tool.
He said: ‘Other provenance checks have little or no consumer recognition. Our view is that the brand values of the RAC provide a genuine level of reassurance for customers.
‘Placing the RAC and Scotsure names side by side means that Scottish used car buyers are dealing with two of the most trusted brands in the motor industry. It is very persuasive.’
Sandy Burgess, chief executive at the Scottish Motor Trade Association, added: ‘We are very pleased to be able to offer the option of RAC Car Passport checks to our members. This is a very high quality provenance check at a good price that has excellent customer recognition.’
RAC Car Passport for Dealers was introduced in March and has since been adopted by more than 300 dealers. It is designed to provide a lower-cost alternative to competing products while offering high quality data and the reassurance of the RAC name.
Key features include customer-facing, downloadable RAC Car Passport documentation designed to maximise the credibility of the check, a £10,000 guarantee that can be increased to up to £50,000 to protect higher value vehicles, and a mileage adjusted valuation that can be upgraded to a Glass’s valuation for an additional cost.
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