Used Car Awards

Winning a Car Dealer Used Car Award is a ‘humbling’ experience, says triple winner

  • Collecting a gong at the Used Car Awards ‘fills heart and soul with immense pride’
  • Jamie Caple has won our Dealers’ Dealer prize for three years running
  • Car Quay boss has been nominated again this year and will be going for four in a row

Time 11:07 am, November 3, 2022

It doesn’t matter how many times you win one, the excitement of scooping a Car Dealer Used Car Award never fades away.

That’s the view of Car Quay boss Jamie Caple, who has been named our Dealers’ Dealer of the Year for the previous three years.

The popular industry figure is up for the award again this year and is hopeful of making Car Dealer history with four gongs in consecutive years.


The Derby-based dealer says it is ‘humbling’ to receive such recognition from his contemporaries and believes that the ‘immense pride’ felt never goes away.

He told Car Dealer: ‘I was incredibly thrilled to win again, and despite the fact I’d previously won this award it was still incredibly humbling and meant as much to me as the first.

‘To see two of my team also recognised [both highly commended] filled my heart and soul with immense pride.


‘We can be a bit cynical and jaded at times in this industry, but to receive the recognition as a business and on a personal level was simply amazing.

‘Last year, we were bought a couple of bottles of champagne by other guests at the awards ceremony, which were delivered to our table, and we managed to sneak into the afterparty as a team once the awards had finished and continued to celebrate.

Richard Gonzalez, Jamie Caple and Mike Brewer, UCA 2021

Jamie Caple, centre, collects his Dealers’ Dealer of the Year trophy at last year’s awards from Richard Gonzalez, left, deputy head of sales at category sponsor GardX, and Mike Brewer

‘We all stayed in a hotel and had a nice moment as a team over breakfast in a rooftop restaurant overlooking London, reflecting on the previous night’s successes.’

Caple believes that success at the Used Car Awards has allowed his company to carry on growing and given it extra standing among its customer base.

He and his team are now looking forward to this year’s event, which takes place at The Brewery in London on Monday November 28, hosted as ever by Mr Wheeler Dealer Mike Brewer.

‘I believe for any prospective customers that are working out whether to buy from us or not, something such as a Car Dealer award could tip them in our favour,’ Caple said.

‘It certainly helps solidify their decision to buy from us.

‘In addition to this, the individual team members who were recognised have grown in stature and confidence and are performing to a standard higher than this time 12 months ago.

‘Overall, it has been a big plus to us as a company.


‘To find out you’re amongst the best the industry has to offer is a massive thing and can give people a massive confidence boost.

‘We simply can’t wait for the event – to head to London en masse as a team of 17, to meet up with industry friends and colleagues, to celebrate the successes of the winning businesses and to have a fabulous time in a wonderful environment celebrating an industry I love.’

The names for this year’s Used Car Awards have been whittled down after two rounds of judging and the shortlisted candidates can be found here.

Want to be at the glittering event? Tables are selling fast so book your place now! Last year, it sold out two weeks before the date.

For table bookings, please email [email protected] or call 020 8125 3880.

The event is black tie, includes a three-course dinner and unlimited beer and wine.

You can watch our round-up video of last year’s event at the top of this post.

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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