8:39 pm, March 10, 2011
FORD has announced that sales of the latest-generation Fiesta supermini have reached one million in Europe.
The landmark was achieved just 28 months after the car went on sale in Ford dealerships, with UK drivers snapping up almost a quarter of the new Fiesta models – sales since launch have totalled 239,742.
Seventy four per cent of Fiesta drivers in the UK choose mid or high range model, with sales split 30/70 between three- and five- door models.
The most popular colour is black, ECOnetic sales have grown from two per cent in 2009 to six per cent in 2010, and the most popular option, Voice Control, Bluetooth and USB, is added by around 42 per cent of Fiesta customers in the UK.
