9:57 am, August 16, 2013
SKODA has increased its market share in Western Europe, due to an increase in customer orders in July.
In the UK, the brand saw a 16 per cent rise in deliveries in July in comparison to 2012. It also saw a further increase in Europe’s largest market, Germany, by around 10 per cent.
Despite the challenging market conditions, the Czech manufacturer reached vehicle sales of 69,700 in July, and in the first six months Skoda delivered 534,000 vehicles to customers.
In Western Europe, Skoda outperformed the market as a whole, delivering 26,500 vehicles to customers in July, showing a rise of 4.8 per cent on July 2012 with 25,300 Skodas delivered.
In the first seven months of the year, the brand’s market share in Western Europe rose to more than three per cent. In Germany, Skoda sold more than 9,600 vehicles, a rise of 10.2 per cent on the same month last year with 8,700 units, strengthening its position as the strongest import brand in Germany.
This is partly due to the production and corresponding reduction in capacity of the new Skoda Octavia range and the Skoda Superb, with the third-generation Octavia receiving a high number of orders.
Skoda board member for sales and marketing, Werner Eichhorn, said: ‘The new Skoda models have been a great success with our customers worldwide.
‘We were able to increase our deliveries to customers in Western Europe by almost five per cent in July and in the largest European individual market, Germany, by as much as ten per cent.’
He added: ‘The development of orders across the globe is particularly encouraging. We can see that the model campaign is really paying off.’
