9:28 am, October 2, 2013
THE AA is investing a whopping £5m into its AA Cars platform, adding value for customers and promoting its new car-sales platform.
Since its launch in July, following the partnership with the existing VCars service, AA Cars has seen an influx of participating dealers and enquiries have increased by 40 per cent.
September saw car sales exceed SMMT expectations, after its estimate of 2.2m new cars expected to be sold during 2013 – the highest since 2008.
As part of the investment, all dealer customers who buy a car through AA Cars will benefit from a free history check and qualify for a year’s free breakdown cover from the AA.
‘This is part of a £5m investment in AA Cars, which already includes a free 26-point Car History Check for all cars listed by dealers on the site,’ said director of AA Cars, David Bruce.
‘We entered this market because we already offer a wide range of car buying advice. In fact, one of the most common questions asked by AA members concerns buying a used car so this was a natural step to take.’
He added: ‘This is very good news for AA Cars’ dealers because that confidence translates directly into the used car market. For every new car sold, at least three used cars change hands and many of our dealers are already reporting their best September for over five years.
‘This unique package of free AA breakdown cover and free AA data check gives dealers a head start on competitors to sell their cars with confidence.’
