11:40 am, February 18, 2014
PEUGEOT has appointed a new managing director in the UK.
Stephane Le Guevel, 46, will take up his new role on April 1, 2014 from Beijing where he is currently the deputy managing director of Dongfeng Peugeot, the brand’s joint venture operation in China.
Before China, he was managing director of Peugeot’s subsidiary in Belgium (2009-2011), in Russia (2004-2009) and director of marketing in Poland (2000 – 2004).
Peugeot UK says its current boss, Tim Zimmerman, is ‘leaving the PSA Peugeot Citroen Group’.
Le Guevel said: ‘I am delighted to be joining the Peugeot UK team at such an exciting time for the brand as all the recently launched new products attract more and more customers and the new Peugeot 108 and 308SW are still to come later in the year.
‘I am really looking forward to the new opportunity ahead of me in what is one of the top markets for Peugeot in the world.’
