7:00 am, January 15, 2015
IT’S hats off to Skoda – they’re top when it comes to customer satisfaction.
The latest UK Customer Satisfaction Index (UKCSI) released by the Institute of Customer Service shows Skoda customers are the happiest in the automotive industry.
The UKCSI has released the top 50 best-performing businesses, and Skoda sit pretty at joint 11th.
But the survey did highlight that customer satisfaction generally is now lower than at any point since January 2010 – and that only the utilities and banking sectors improved during 2014.
The January UKCSI is based upon the feedback from nearly 40,000 customer experiences across 13 different sectors of the UK economy. More than 200 organisations appear in the index.
Top of the index are retailers John Lewis and Amazon. There are signs of improved focus on customer satisfaction in the utilities sector, with Southern Water, Yorkshire Water and United Utilities registering large improvement in satisfaction score over the past year.
The research has shown that companies that have improved customer satisfaction scores – such as Lidl, Waitrose and Aldi – have experienced growth in sales and market share.
Skoda finished 11th in the survey, BMW/Mini were 23rd, Audi 26th, Hyundai 27th, Kia 29th, Mercedes Benz 31st, Mazda 41st and Toyota 49th.
