As the new Chief Executive Officer of Aston Martin Lagonda Ltd, Palmer, 51, assumes operational responsibility for all aspects of the Aston Martin business. He will lead the company in its next phase of technology and product creation, succeeding Dr Ulrich Bez, Aston Martin’s CEO for the past 14 years.
He described joining Aston Martin from Nissan as a decision of the head and the heart, promising to lead the brand forward into a new era of growth.
Palmer said: “Being asked to lead Aston Martin, an iconic brand with tremendous global recognition and potential, was an opportunity impossible to refuse. Together we will create the next generation of Aston Martin products for the future.”
Palmer started his professional career in 1979 aged 16, as an apprentice at Automotive Products Limited. After six years with Austin Rover, he joined Nissan in 1991 and went on to a 24-year career culminating as Chief Planning Officer.
In 2012, Palmer was named the automotive industry’s most influential British executive by Auto Express, and in 2013, the world’s third most influential Chief Marketing Officer by the CMO Influence Study, conducted by marketing firm Appinions for Forbes magazine.
Palmer was appointed Companion of the Order of St Michael and St George (CMG) in the 2014 New Year Honours for services to the British automotive industry.