News

Aston benchmark system

Time 8:48 pm, May 21, 2011

aston-barclay-dashboardASTON Barclay has developed a new vehicle data system which aims to be the benchmark for the fleet vehicle remarking industry.

Christened ‘Dashboard’, the web-based program provides Aston Barclay’s dealer and fleet vehicle vendors with precise information relating to their vehicles.

It specifically excels in providing user-friendly performance overviews – a factor Aston Barclay say is imperative in providing disposal managers with complete control over their fleet of vehicles.


After an intensive build and development process Dashboard is set to be rolled out to every vendor using Aston Barclay’s centres in Essex, Shropshire and Wiltshire.

Tim Hudson, who took over as Aston Barclay’s managing director in August last year, said: ‘Information, specifically sale performance, time to sell and information relating to unsold vehicles, is paramount for vendors to maintain an accurate understanding of the current position in relation to their vehicle inventory.

‘Prior to Dashboard, the reporting system we used – which was pretty standard for the industry – was statistically heavy and inflexible. Having questioned our vendors we were concerned that they were not actually making effective use of it.


‘We have developed Dashboard as an extremely user friendly and flexible online tool. In an instant, and with total clarity, it provides precise and up to date information for every vehicle we hold.

‘Dashboard will, critically, enable a disposal manager to benchmark what is happening in the market on a sale by sale basis and ensure that his vehicle inventory reflects the current market trends”

Hudson added: ‘Our business plan has always been to raise our level of service to a degree never seen before in the industry, Dashboard is a prime example of that goal and it will not stop there, it has been designed to be organic and will grow and further develop.

Dashboard is the latest element of the multi-million investment programme currently underway at Aston Barclay.

Monday, April 11, witnessed the first sale using its twin auction halls at Chelmsford, uniquely separated by glazing and specifically designed to allow buyers to ‘float’ between two sales simultaneously and quite literally bid for two vehicles at the same time.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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