Bentley opens new showroom in its biggest central European market

Time 9:09 am, December 20, 2016

BENTLEY Motors today announced the opening of a new showroom in Switzerland.

Located in the north-west of Lausanne, the Bentley showroom measures 400 square metres and reflects Bentley’s global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing. Bentley Lausanne is the sixth retailer for Bentley Motors in Switzerland.

Robert Engstler, regional director at Bentley Motors Europe, said: ‘Switzerland is our biggest market in the central European region. We have found a strong partner in Bentley Lausanne and the opening of the brand-new showroom will help us to generate more growth and enlarge our customer base in Switzerland even further.’

Marcel Hauselmann, Bentley Lausanne general manager, said: ‘We are very proud to represent the most successful automotive luxury brand in the world. In our showroom, customers will receive an exclusive Bentley experience and personalised service while surrounded by unparalleled design, automotive passion and unmatched attention to detail.’

The new showroom in Lausanne offers customers the complete Bentley model range, including Bentley’s latest model, the Bentayga Diesel – the fastest, most luxurious and most exclusive diesel SUV in the world. In addition to the Bentayga range, customers can also choose between the Continental GT, the Flying Spur and Bentley’s flagship model, the Mulsanne.

The new retail partner also offers pre-owned vehicles, aftersales service and the company’s branded luxury goods.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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