BENTLEY Berkshire’s make-over reflects a change in the brand’s corporate identity, as the Pangbourne sales and aftersales centre receives an extensive upgrade.
Taking inspiration from the iconic marque’s 96-year history, as well as the best in modern luxury retailing, the basis for the new design was initially revealed with the opening of CW1 House – a flagship showroom concept at Bentley’s Crewe headquarters.
Integrating a modern façade within the Berkshire site, the contemporary style is combined with the more traditional appearance of the existing Georgian building.
Sarah Simpson, Bentley regional director UK, said: ‘The new-look Bentley Berkshire site has been designed to give our customers a bold, clear and contemporary vision of the Bentley brand, and is finished with the same level of luxury for which our cars are renowned.
‘With the imminent arrival of our new Bentayga, Bentley is introducing a new world of customisation to the SUV segment. The new showroom design will enable customers visiting Bentley Berkshire to view and choose from an even greater breadth of luxury options, paint colours and wood species available on Bentayga, and across the wider model range.’
Inside the showroom, materials featured in Bentley’s cars, such as wood, leather and polished metals, have been integrated into every aspect of the design. Carpets are made from the same lambswool used in the vehicles. Furniture is trimmed in Bentley leather, and customer commissioning areas feature solid oak panels. Items such as showroom seating, tables, display stands, coffee tables and champagne bars are all crafted with polished stainless steel.
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