BMW Group has released impressive sales figures making it the UK’s leading premium brand.
The first nine months of 2010 saw the BMW Group selling 114,869 vehicles in the UK. Compared to the same period last year, 2010 saw an increase of 10.4 per cent.
Sales of BMW brand vehicles increased by 10.5 per cent between January and September. A total of 82,049 vehicles sold have resulted in the German marque taking just over five per cent of the UK market. Sales of the X1 and 5 Series ranges are said to have contributed to this.
Meanwhile MINI has increased its sales by 10.1 per cent compared to the 29,790 vehicles sold in 2009, taking the brand to number eight in the UK sales charts.
Managing director of BMW UK Tim Abbott, said: ‘This concludes a very encouraging nine months for BMW Group in the UK this year. We have seen both BMW and MINI brands outperforming the market year to date on the back of strong new product launches this year with the successful market introduction of our new 5 Series Saloon and Touring models, the X1 and the MINI Countryman.
‘BMW is the leading premium brand in the UK and we have further new models coming on stream including the X3 in November. Our forward order position is looking very strong throughout quarter four and we will be fulfilling market demand prior to the UK VAT change in January.’
by JAMES BATCHELOR