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BMW’s best ever Oct

Time 10 years ago

mini-2-mill-2BMW Group has achieved its best ever October sales result – 139,276 BMW, Mini and Rolls-Royce cars were delivered.

The number of cars delivered in October was up 8.3 per cent on the same month last year.

A total of 1,371,863 vehicles have been delivered to customers since the start of the year – an increase of 15.2 per cent compared with the first ten months of the previous year (1,190,796 in 2010).


The BMW brand sold 115,136 vehicles worldwide in October and grew at a rate of 6.8 per cent year-on-year.

More than 1.1m BMW vehicles have been delivered to customers since January 2011, with the 5 Series maintaining its position as the clear segment leader with strong sales of more than 25,000 units in October.

October was also a record month for Mini. Volumes rose 16.2 per cent to 23,839 units, and in the year to the end of October, 232,056 units – up 23.3 per cent – were sold. The Countryman continued to report strong sales with 8,645 vehicles sold last month, up 145.2 per cent.

Ian Robertson, member of the board of management of BMW AG, responsible for sales and marketing: ‘Our vehicles continue to be in strong demand worldwide and once again we achieved record sales for the month of October.


‘The BMW Group is well on its way to reaching its target of more than 1.6m units and achieving an all-time high for sales in 2011. The new BMW 1 Series has had a successful start and we have had an excellent customer response to the new BMW 3 Series sedan, which will be launched worldwide on February 11, 2012. We are very confident that this new model will continue the success story of the BMW 3 Series.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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