BMW has opened its first UK ‘Urban Store’ at Bluewater Shopping Centre in Kent.
Following the template of BMW Urban Stores around the world, the Bluewater store provides both casual browsers and serious shoppers with a fresh and enjoyable way to experience the latest models from the BMW range.
Managed by Stephen James BMW, the store is staffed with eight product geniuses – specially-trained staff members who can demonstrate the latest features and are highly knowledgeable on all aspects of BMW vehicles and offers.
Visitors to the Urban Store can also take advantage of the latest technology to enhance the car-buying experience.
A ‘click and buy’ iPad wall is loaded with pre-configured specifications on a range of BMW vehicles, providing simple access to a wealth of information, and allowing users to progress through to ordering online.
A ‘pick and buy’ smart touchscreen table has been designed to interact with toy versions of particular models, opening up interactive displays that highlight a range of unique vehicle features.
Finally, as a modern alternative to a sales executive, Pepper the robot will be on hand to give visitors information about the store, receive customer feedback and even take contact information from customers wishing to continue with a vehicle purchase.
Alongside this high-tech approach, the store will carry a rotating selection of three new models, beginning with the brand-new BMW X2 20d M Sport, the practical 218d Luxury Gran Tourer and the compact 118i 5-door.
Graeme Grieve, chief executive officer, BMW UK, commented: ‘Our Urban Stores around the world reflect the values of our brand; a focus on technology, efficiency and pleasure, delivered in a way that benefits the customer. Bluewater is a prime location for BMW customers.’