The deal sees Tim Marlow, owner of Bridford (pictured), joining the board of DSG Financial Services as director and shareholder with immediate effect.
Bridford will swap its branding to DSG Prestige – the high-end vehicle division of DSG began in February 2011 with a broker facility from ING Lease – with Marlow in charge.
Bridford’s main office in Ilkley, west Yorkshire, will be maintained as the base of operations for DSG Prestige as will dealer arrangements held by Bridford. Marlow’s five closest team members will also be retained by DSG.
Marlow was positive about the prospects for DSG Prestige joining DSG’s ‘vast array’ of lenders and consumer deals with his specialism in prestige cars, while Richard Hoggart, managing director of DSG said he was delighted by the appointment.
‘The recent withdrawal from ING from the prestige market gave us an opportunity to really review this sector,’ explained Hoggart.
‘We believe combining the strengths of Tim’s contacts with our product portfolio and operational expertise creates an excellent solution for prestige car dealers.’
Marlow added: ‘Heading up DSG Prestige is a great step forward for me and creates an excellent environment for me to really develop a presence in the growing market.’