Bristol Street Motors Worcester joins Citroen’s UK family

Time 9 months ago

Bristol Street Motors’ Worcester dealership has joined Citroen as a franchised retailer.

The move coincides with the launch of Citroen’s new C3 supermini and the first model in its electrification range – the C5 Aircross SUV Hybrid, which is the brand’s first plug-in hybrid.

Bristol Street Motors is part of Vertu Motors, and Vertu chief executive Robert Forrester said: ‘I am delighted to grow our partnership with Citroen UK. It’s a brand we like, and we can see a strong product renewal plan and enjoy a strong, open relationship with the senior management team. We are already planning additional new sites with Citroen.’

Eurig Druce, managing director of Citroen UK, said: ‘It’s fantastic to see our representation grow with Bristol Street Motors and it was my sincere pleasure to visit and welcome the team recently.

‘As a group, they set benchmarks in many business areas, and as we renew our representation in a number of key markets Bristol Street is an important partner for the future.

‘Our “Team Citroen” approach continues to deliver a strong working ethos with our partners as we continue with the exciting challenge of launching 11 new model versions in the next 16-month period.’

The Cosgrove Close dealership, which also has a Ford franchise, has ensured the site complies fully with all Covid-19 guidelines. Among the measures are a one-way system for customers and staff, as well as sanitising stations and stringent cleaning protocols. Customers are also asked to book appointments.


Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 51