2:55 am, July 18, 2014
MORE than half of Cambria’s customers purchasing a new or used car from one of its dealerships had searched on Motors.co.uk prior to making a decision, latest figures show.
Internal sales attribution analysis has demonstrated that the Motors.co.uk network is now firmly established as a key marketing partner for the Cambria Group.
Ian Godbold, marketing and CRM director at Cambria, explained: ‘At Cambria, lead generation and ROI are essential KPIs for our business, which is why we undertake detailed attribution analysis of all of our marketing channels.
‘Over many years, this analysis has shown that the Motors.co.uk classified channels have been a key influencer on our sales performance.
‘This performance has been enhanced with Motors.co.uk’s recent marketing push, with 53 per cent of our guests now visiting them ahead of making a purchase. Motors.co.uk is a strategic partner that listens to and understands our needs and, in doing so, contributes to our unique style of marketing.’
Andy Coulthurst, managing director of Motors.co.uk, commented: ‘It is very encouraging to receive confirmation from Cambria that our ‘‘Carfuffle’’ marketing campaign is driving tangible business leads. Indeed, the majority of Cambria guests who subsequently purchase new or used cars are visiting the Motors.co.uk site as part of their search journey.’
Cambria operates 28 dealerships across England trading under local brand names such as Dees, Doves and Invicta. The company’s brand portfolio includes Alfa Romeo, Aston Martin, Honda and Land Rover.
