Car Dealer Live

Car Dealer Live 102: Subaru UK MD John Hurtig

Time 8:02 am, October 2, 2020

Subaru UK managing director John Hurtig scotched any fears that the brand may be on its way out when he appeared on Car Dealer Live on October 2.

The interview with Car Dealer founder James Baggott saw the Subaru boss explain why Subaru has a bright future ahead of it here.

Hurtig got in touch with Car Dealer after reading our feature in Issue 150 of Car Dealer Magazine that gave Subaru a 50 per cent chance of survival in the UK.

Following the news that Mitsubishi had pulled support for Europe and was effectively withdrawing from the UK as a result, we rated the brands we felt would also struggle to survive.

Subaru was second on the list behind Mitsubishi, as our writer said ‘existing customers are fiercely loyal, but new ones are getting increasingly rare’. 

Hurtig – who has only been in the job since August – chatted exclusively to Car Dealer about his plans for the future. To watch the interview, click on the main image. 

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James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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