10:16 am, May 30, 2018
ON MAY 21 at CDX 2018, Car Dealer Magazine revealed the top 200 most influential dealers on social media in an exclusive breakout session.
The businesses are invited to the Social Media 200 session based on preliminary results, before the final scores are drawn and then revealed at the event.
Here we handed out five awards to the top scorers in three categories and unveiled the top 200 car dealers on social media exclusively first. This year we also had two awards as voted for by the Car Dealer Magazine team, for best engagement and use of video in social media.
The scores are collated using Klout to measure a business’s influence on social media. Read on to see who our winners were and where you placed on the top 200 list.
Most Influential Dealer on Social Media
Marshall Motor Group
Philip Deacon (left), head of marketing at Marshall Motor Group, and Rebecca Chaplin (right), editor of Car Dealer Magazine
Most Influential Independent Dealer on Social Media
Romans International
Tom Jaconelli, director at Romans International
Most Influential Car Supermarket on Social Media
Motorpoint
Best Engagement on Social Media
Lookers Group
Becky Green, right, Lookers and Rebecca Chaplin, left, editor of Car Dealer
Lookers Group were awarded the prize for their Easter egg hunt, which they used across social media and was shared and commented on more than 100 times.
⭐ #Competition Time! ⭐
We’ve hidden some #EasterEggs in our @NewcastleAudi dealership! Comment below on how many eggs you can spot in the video for the chance to #WIN yourself a Lucky toy, storybook and a £25 Amazon Voucher!
Happy Easter from Lookers 🐣 pic.twitter.com/5FN6D02GEU
— Lookers (@LookersGroup) March 28, 2018
— Lookers (@LookersGroup) March 28, 2018
Best Use of Video on Social Media
Glyn Hopkin Group
Glyn Hopkin Group produced the video below to celebrate its 25th year in business. It used this video across platforms showing the variety of brands, its employees and values in one short video.
But where did you finish on the list?
| 1 | Marshall Motor Group |
| 2 | Romans International |
| 3 | Motorpoint |
| 4 | Porsche Retail Group |
| 5 | Bristol Street Motors |
| 6 | Hendy Group |
| 7 | Amari |
| 8 | Stoneacre Motor Group |
| 9 | Redline Cars |
| 10 | Imperial Car Sales |
| 11 | JCT600 |
| 12 | Swansway |
| 13 | Listers Group |
| 14 | CarShop |
| 15 | Johnsons Cars |
| 16 | Specialist Cars of Stoke |
| 17 | Carbase |
| 18 | Fords of Winsford |
| 19 | Sandicliffe |
| 20 | Arbury Motor Group |
| 21 | Harwoods |
| 22 | Saxton 4×4 |
| 23 | Vantage Motor Group |
| 24 | Infiniti Retail Group |
| 25 | Evans Halshaw |
| 26 | RRG Group |
| 27 | Luscombe’s Leeds |
| 28 | Lookers |
| 29 | Snows Group |
| 30 | Renault Retail UK |
| 31 | T.C. Harrison Ford |
| 32 | John Clark |
| 33 | DM Keith Skoda/Seat |
| 34 | Jim Reid Vehicle Sales |
| 35 | Aston Martin Works |
| 36 | Stafford Audi |
| 37 | Sturgess Motor Group |
| 38 | Greenhous |
| 39 | Quirks Car Company |
| 40 | Stratstone |
| 41 | Ivan Hamill Cars |
| 42 | Stafford Land Rover |
| 43 | Glyn Hopkin Group |
| 44 | Essex Auto Group |
| 45 | Norton Way Group |
| 46 | H.R. Owen Ferrari |
| 47 | Philip Raby Porsche |
| 48 | HR Owen |
| 49 | Harvey Cooper Cars |
| 50 | Wrexham Volkswagen |
| 51 | Sturgess Jaguar Land Rover |
| 52 | Crewe Audi |
| 53 | JA Autos Ltd |
| 54 | Simpsons Skoda |
| 55 | Griffin Mill Garages |
| 56 | HMW Aston Martin |
| 57 | Steven Eagell Toyota |
| 58 | Alexanders Prestige |
| 59 | Bowker BMW |
| 60 | Jardine Audi |
| 61 | Vindis Group |
| 62 | Marshall Ford |
| 63 | GO Vauxhall |
| 64 | Karl Ridley |
| 65 | Aston Martin Chichester |
| 66 | Crewe Volkswagen |
| 67 | Lister Audi |
| 68 | Smiths Motor Group |
| 69 | Stoke Audi |
| 70 | Perrys |
| 71 | Mike Brewer Motors |
| 72 | RMB Automotive |
| 73 | West Way Nissan |
| 74 | Sytner Group |
| 75 | Marshall Volvo |
| 76 | Tracks Suzuki |
| 77 | Marshall Truck & Van |
| 78 | ButlersVehicle |
| 79 | Currie Motors |
| 80 | Marshall Honda |
| 81 | Jemca Car Group |
| 82 | Hexagon Classics |
| 83 | Autofarm 1973 Ltd |
| 84 | Bentley Hampshire |
| 85 | Jardine Motors Group |
| 86 | Tom Hartley Jnr |
| 87 | Marshall VW Vans |
| 88 | Dacia Retail |
| 89 | TrustFord |
| 90 | Thames Motors Group |
| 91 | Vospers Motors |
| 92 | James & Jenkins |
| 93 | Alan Day Volkswagen |
| 94 | Small Car Company |
| 95 | Wessex Garages |
| 96 | Jemca Lexus |
| 97 | Listers SEAT |
| 98 | JCB Group |
| 99 | Simon Bailes Peugeot |
| 100 | Stratstone BMW |
| 101 | Marshall BMW |
| 102 | Farmer & Carlisle |
| 103 | Rybrook McLaren |
| 104 | Perkins Garages Ltd |
| 105 | Caffyns Group |
| 106 | Rybrook Bentley |
| 107 | Crewe SEAT |
| 108 | Stratstone Mercedes |
| 109 | Snows BMW |
| 110 | Stan Palmer Honda |
| 111 | Chorley Group |
| 112 | Marshall MINI |
| 113 | Nissan Retail Group |
| 114 | Stockport Honda |
| 115 | Marshall SEAT |
| 116 | Mercedes-Benz Retail |
| 117 | Motorline Toyota |
| 118 | H.R. Owen Bentley |
| 119 | TH Boler Automotive |
| 120 | Lookers Ford |
| 121 | Big Motoring World |
| 122 | Lookers Volkswagen |
| 123 | Inchcape Volkswagen |
| 124 | Mon Motors Audi |
| 125 | Agnew Group |
| 126 | Swansway Jaguar |
| 127 | Inchcape Jaguar |
| 128 | Guy Salmon JLR |
| 129 | Marshall Audi |
| 130 | Rybrook Jaguar |
| 131 | Ron Brooks |
| 132 | Drive Vauxhall |
| 133 | John Holland |
| 134 | Crown Honda |
| 135 | Ocean BMW |
| 136 | Lexus Edgeware |
| 137 | Peoples Ford |
| 138 | Motorline Nissan |
| 139 | Cargiant |
| 140 | Fairfax Honda |
| 141 | Inchcape Toyota |
| 142 | The Car People |
| 143 | Marshall Hyundai |
| 144 | Marshall Jaguar |
| 145 | Marshall Land Rover |
| 146 | Bickerton Skoda |
| 147 | LookersMercedes |
| 148 | Sinclair Mercedes |
| 149 | Newmarket Motor Company |
| 150 | Motorparks.co.uk |
| 151 | Fish Brothers |
| 152 | Robins & Day |
| 153 | Marshall Nissan |
| 154 | Barons BMW |
| 155 | Farnell Land Rover |
| 156 | Vertu Honda |
| 157 | Sinclair Volkswagen |
| 158 | Clive Brook Volvo |
| 159 | Trade Price Cars |
| 160 | Halliwell Jones BMW |
| 161 | Nicholas Mee & Co |
| 162 | Pentagon Dealer Group |
| 163 | Bavarian Belfast |
| 164 | Heritage Automotive |
| 165 | Marshall Vauxhall |
| 166 | Bolton Kia |
| 167 | Lancashire Van Centre |
| 168 | Beadles |
| 169 | Pendragon |
| 170 | Geoff Cox |
| 171 | Inchcape Audi |
| 172 | Hawkins Motor Group |
| 173 | Smallbone & Son Cars |
| 174 | Oakmere Motor Group |
| 175 | Lookers Land Rover |
| 176 | Macklin Motors |
| 177 | Day’s Motor Group |
| 178 | Grange.co.uk |
| 179 | Glews Garage |
| 180 | Lookers Nissan |
| 181 | Lancaster BMW |
| 182 | Aston Martin Leeds |
| 183 | Bentley Leeds |
| 184 | Swansway Fiat |
| 185 | Wylam Garage |
| 186 | Williams BMW |
| 187 | Vauxhall Network Q |
| 188 | Gates Ford |
| 189 | Swansway Citroen |
| 190 | Gallaghers Cars |
| 191 | Farnell Jaguar |
| 192 | Swansway Manchester |
| 193 | Lexus Stockport |
| 194 | Lookers Jaguar |
| 195 | Drayton Kia |
| 196 | Wilsons Epsom |
| 197 | Bentley Sussex |
| 198 | Marshall Peugeot |
| 199 | The Car Specialists |
| 200 | Marshall Volkswagen |
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