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Cartotrade reports encouraging shift in activity as stock levels increase month on month

Sponsored: Online car trading community Cartotrade has seen activity increase significantly between August and November as more dealers offer a range of different cars.

Time 8:22 am, November 29, 2021

Cartotrade has reported seeing a marked increase in activity across its platform, with stock levels increasing consistently month on month from August to November and vehicles being offered from a wider spread of dealers.

When asked what it thought was behind the upward trends, co-founder Laura Cannon commented: ‘We believe we are seeing positive signs of recovery from both the pandemic and the supply issues the trade has been experiencing.

‘We’ve watched the numbers going up and down over the last 18 months or so with the various lockdowns having a big impact, but we’re now seeing consistent growth many months in a row, and this has not been the case since early 2020. Stock levels have almost doubled over this time.

‘No doubt the return to some kind of normality has helped, along with a relatively buoyant retail market in which many consumers, having not spent out on their usual holidays and the like, have a little more to invest in upgrading their vehicles.

‘Dealers have also been adapting well to the new trading conditions. Before, they may have used one or two main sources for buying their stock, but they’re realising that the more places they look, the more they’ll find, and with us not charging any buying or selling fees we’re an inexpensive investment for their business with a great return.

‘We’re delighted to be welcoming new dealers on board at a faster rate than we’ve seen during the pandemic.

‘Our referral programme is working very well for us. This is where members get a free month of membership if someone they recommend joins us. We feel it’s right that we reward them for spreading the word and it’s driving lots of high-quality traffic our way.

‘We’re excited to be finishing the year on such a high and we’re looking forward to 2022 when we have some exciting updates coming!’

Tom Yates of Autorooms 24 has recently joined as a member and is seemingly quite impressed.

He said: ‘After joining on a free trial we instantly knew this was the best trade platform throughout the industry.

‘The layout and practicality of the site is second to none and the detail, pics and condition required on all car listings really does give confidence when buying. Every dealership we have approached so far has been very welcoming and successful.

‘We hope to remain on the site for a long time to come.’

Free trials are encouraged and with a subscription fee of just £40 per month, you’d have to wonder why you’re not already involved!

Visit to register your interest in a free trial or call the team on 01243 772200 if you’d like to find out more.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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